Capsule, powder or liquid?
Format decides how your product is dosed, how it tastes, what it costs to make and whether people keep taking it.
Capsules: precise, portable, dose-limited
A capsule delivers an exact dose with no taste, which is why anything unpleasant tends to end up in one. The limit is volume: there is only so much you can fit in a shell somebody is willing to swallow, so high-gram doses become several capsules per serving.
Powders: high dose, but they have to taste of something
Powders carry doses capsules cannot: protein and collagen are measured in grams, not milligrams. In exchange, the product has a flavour, needs mixing, and lives at home rather than in a bag. The scoop matters more than people expect: it is what turns a bulk container into a consistent serving.
Liquids: fast, flexible dose, shorter patience
Liquids and tinctures allow a dose to be adjusted drop by drop, and suit anyone who struggles with tablets or capsules. They are the least forgiving format commercially, since packaging is heavier to ship and taste is unavoidable.
A reasonable way to decide
Work from the dose first: grams point to powder, milligrams to capsules. Then ask how the customer will use it. A daily supplement wants to be effortless, a taken-as-needed product can carry more friction. Cost per serving usually confirms the answer rather than changing it.
Where this lands with us
We manufacture all three formats in the same building, so the format decision does not mean changing supplier. If you are weighing it up, formulation support is the place to start.
Tell us what you want made
Send the formula, the format and the run size you have in mind. We will come back with real numbers.
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